Apple Inc. intelligence

Apple iPhone 18 Estimates Are 'Too Conservative', Gene Munster Says Duo to Account for 8% of Units

Part of: Apple’s iPhone 18 and foldable rollout · See the full timeline

September 21, 2026 · Updated September 23, 2026 · Curated by 247ignite
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Apple iPhone 18 Estimates Are 'Too Conservative', Gene Munster Says Duo to Account for 8% of Units

Benzinga

Gene Munster of Deepwater Asset Management argues that Wall Street's iPhone revenue estimates for fiscal 2027 may be 10% too low, citing strong demand for the iPhone 18 Pro and Pro Max. These models, released ahead of the base iPhone 18, are experiencing 15% longer lead times compared to last year, indicating robust consumer interest in premium devices despite price hikes. Munster also projects that Apple's upcoming foldable Duo smartphone could capture 35% of the foldable market in its first year.

Apple's staggered release strategy appears to be driving demand for high-margin models, boosting revenue expectations. However, the foldable Duo will face stiff competition from established players like Samsung and Huawei.

Investment implication: Strong early demand for premium iPhone 18 models suggests potential upside to Apple's revenue forecasts. For you, this trend underscores the importance of monitoring consumer shifts toward higher-priced devices and the competitive dynamics in the foldable smartphone market.

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