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abcnews.com
Apple's latest product event introduced the iPhone 18 Pro and 18 Pro Max, alongside the iPhone Duo. The iPhone 18 series features upgraded cameras, enhanced memory chips, and improved battery life, with prices starting at $1,199 and $1,299. Pre-orders for the iPhone 18 series begin September 12, with availability in stores on September 18. The iPhone Duo will follow, with pre-orders starting October 16 and in-store availability on October 23.
The event also highlighted Apple Intelligence, a new AI-driven feature integrated into the iPhone 18 lineup, signaling Apple's push into AI capabilities. These announcements set the stage for John Ternus' leadership and Apple's evolving product roadmap.
Investment implication: The iPhone 18 series' AI integration and incremental upgrades aim to sustain Apple's premium market share. For you, the rollout timeline offers an early gauge of consumer demand and the effectiveness of Apple's strategy under its new CEO.