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Apple is rolling out a personalized startup greeting for its foldable iPhone Duo, available exclusively to U.S. Apple Store buyers. The feature greets customers by name when the device is powered on for the first time, using Apple's internal Presto system to wirelessly apply the customization while the box remains sealed. This initiative aims to draw customers into stores, where staff can demonstrate the foldable's design and upsell accessories.
Priced at $2,000, the iPhone Duo targets the ultra-premium segment, and this feature is part of Apple's strategy to enhance the in-store buying experience. It also marks the first time Apple has introduced a software-based personalization for a flagship product.
Investment implication: Apple's focus on in-store engagement for the iPhone Duo signals its reliance on retail to drive high-margin sales in the U.S. For you, this approach could shape competitive dynamics in the premium device market, emphasizing experiential retail as a key differentiator.