Advisory
Macworld
Apple's September event is expected to unveil a folding iPhone, potentially named iPhone Ultra. Updates to the Apple Watch lineup are also anticipated. This will be the first major event under new CEO John Ternus, following Tim Cook's retirement on September 1.
The folding iPhone could position Apple against Samsung in the high-end foldable market, while Ternus's leadership may bring changes to Apple's presentation style. The event's success will depend on how Apple communicates the value of its innovations.
Investment implication: A strong reception for the folding iPhone could drive revenue growth and reinforce Apple's premium brand. For you, this is a critical moment to assess how Apple's product strategy and leadership transition resonate with the market.