Critical
The New Indian Express
Apple's two-iPhone purchase limit, in place across its lineup, has drawn attention during the iPhone Duo's launch. The policy, designed to prevent bulk buying and resales, is particularly relevant given the Duo's ₹2,99,900 starting price in India and limited initial stock. Sales began on October 23.
While the restriction may help Apple manage inventory and ensure broader access, it could also frustrate some consumers. This approach reflects Apple's focus on maintaining premium pricing and equitable distribution during periods of high demand.
Investment implication: Apple's demand management strategy aims to protect its brand and pricing power. For you, this policy offers insight into how Apple balances scarcity with accessibility in competitive markets like India, where early sales performance could shape its regional market share.