Advisory
9to5Mac
Apple is expected to unveil the iPhone 18 Pro in early-to-mid September 2026. While the exact date is uncertain, the announcement is likely to follow Apple’s traditional schedule of unveiling new iPhones around the second week of September. Reports suggest the base iPhone 18 model may not ship until early 2027, with the fall lineup focusing on Pro and Air models. This staggered release could reflect supply chain constraints or a shift in Apple’s product strategy.
Investment implication: A staggered release may affect Q4 iPhone sales, particularly in price-sensitive regions like India. However, emphasizing Pro models could boost margins in mature markets like the U.S. and U.K.