Critical
CNBC
Samsung is ramping up efforts to attract iPhone users to its Galaxy Z Fold8 series, reporting a 1.6x increase in iOS switchers compared to its previous generation. In the U.S., 30% of Galaxy Z Flip8 buyers were new to foldables, drawn by multitasking features and larger displays. Samsung has also enhanced its Smart Switch tool to simplify data migration for iPhone users.
Counterpoint Research projects Samsung will maintain a 32% share of the foldable market this year, while Apple is expected to capture 25% following the iPhone Duo's launch. This intensifying competition could shift market shares and consumer preferences globally.
Investment implication: Samsung's focus on converting iPhone users highlights the competitive stakes in the foldable segment. For you, tracking Apple's ability to meet demand and differentiate its offering through software and hardware integration will provide insights into how this rivalry unfolds.