Opportunity
Yahoo Finance Singapore
Apple has officially entered the foldable phone market with the iPhone Duo, unveiled on September 9 alongside the iPhone 18 Pro. The Duo, priced at $1,999, features a 7.6-inch OLED display, A20 Pro chip, and dual-camera system. For the first time in seven years, Apple has split its iPhone launch schedule, with the standard iPhone 18 expected at a later event. This staggered approach aims to stabilize revenue across quarters.
Analysts warn the strategy could delay upgrades from price-sensitive customers awaiting the standard model. Meanwhile, the iPhone 18 Pro starts at $1,199, marking a $100 increase over last year’s model and reinforcing Apple’s premium pricing focus.
Investment implication: Apple’s staggered release could mitigate revenue volatility but risks delaying mainstream sales. For you, this raises questions about Apple’s ability to sustain premium pricing while balancing innovation and affordability in an increasingly competitive market.