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Zefir, a Shopify partner, announced its WhatsApp automation tools have generated over $530 million in revenue for 317 e-commerce brands. On average, WhatsApp accounted for 12.21% of total online revenue for these brands, outperforming email and SMS in engagement and conversion rates.
The benchmark data highlights WhatsApp's effectiveness across the customer lifecycle, from acquisition to post-purchase engagement. This positions Zefir as a key enabler for Shopify merchants seeking to optimize communication strategies.
Why it matters: The strong performance of WhatsApp automation emphasizes the growing importance of diversified communication channels in e-commerce. This trend could drive further innovation and partnerships in the sector.