Competitive intelligence

Competitive intelligence software for teams without an analyst

Most competitive intelligence tools assume you have someone whose job is to use them. This one assumes you do not. You name what you track, and a briefing arrives every morning with the handful of things that actually moved.

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The problem is not access to information

Everything about your market is already public. The filings, the rate cases, the hiring posts, the trade press. None of it is hidden, and that is exactly why nobody on a small team has time to read it.

So the usual answer is alerts. You set up a dozen keyword alerts, they fire forty times a week, and within a month you stop opening them. The information was never the bottleneck. Triage was.

How it works

One briefing, not a feed

A single email each morning with the stories that matter for your role, each with a short read on why it matters. If a day is quiet, the briefing says so instead of padding.

Filtered on consequence, not keywords

A classifier separates material developments from local sponsorships and routine PR, so a rate case leads and a fishing-pier ribbon cutting does not appear at all.

Written for the reader's role

The same tracked company reads differently to an operator, an investor, and a competitor. Each recipient gets the angle that fits their job.

Primary sources, not just search

Investor relations pages, regulator dockets, and SEC filings are read directly, so you see the source document rather than a rewrite of it three days later.

Where this fits

Keyword alerts: Free, and they surface everything, which is the problem. No sense of what matters, no analysis, no role awareness.
Enterprise CI platforms: Powerful, and priced and staffed accordingly. Worth it when you have a dedicated analyst to drive one.
247ignite: Between the two. Analyst-style filtering and a written read on each story, delivered as one daily email, at a price a small team can sign off on.

Questions

What can I track?

Any company or market you name, including your own, your competitors, your customers, and your regulators.

How long does setup take?

A few minutes. You name what to track and who reads it, and the first briefing is generated straight away.

What if there is no real news that day?

The briefing says so. Padding a thin day with filler is the fastest way to train someone to stop reading.

Daily briefings: AI news briefings for executives
Comparison: A Google Alerts alternative that filters the noise
Energy and utilities: Market intelligence for utilities and energy teams

See a briefing for your market

Name a company and get your first briefing free.