Critical
eu.36kr.com
Apple will launch its first foldable iPhone on September 9, marking a major product debut under new CEO John Ternus. The event will take place at Apple's California headquarters and will be streamed online. The launch theme, "Surprise and shine," reflects the product's strategic importance.
This release directly challenges Samsung's dominance in the foldable smartphone market and represents Apple's first significant product category expansion in years. The move comes as global smartphone demand slows, pushing Apple to innovate in high-margin segments.
Investment implication: Apple's entry into foldables could disrupt Samsung's market share and drive higher ASPs, supporting revenue growth. For you, tracking competitive responses will be critical as this launch could shift dynamics in the premium smartphone market.