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Apple’s Ternus faces AI test with launch of new foldable iPhone, Siri overhaul

September 08, 2026 · Updated September 09, 2026 · Curated by 247ignite
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Top StoryApple’s Ternus faces AI test with launch of new foldable iPhone, Siri overhaul

theglobeandmail.com

Apple is set to debut a foldable iPhone priced at over $2,500, alongside a significant Siri overhaul leveraging Google’s AI technology. Analysts predict the foldable could generate substantial revenue, despite competitive gaps in camera and processor technology. The revamped Siri is seen as a direct response to Google’s Gemini assistant, aiming to close the gap in AI capabilities.

This launch marks CEO John Ternus’ first major test since taking over from Tim Cook. Apple’s decision to prioritize premium products, delaying updates to lower-tier iPhones, underscores its focus on high-margin segments. The success of this strategy will determine whether Apple can maintain its dominance in both hardware and AI innovation.

Investment implication: Apple’s revenue projection for the foldable iPhone reflects strong confidence in ultra-premium demand. For you, this is a key opportunity to assess whether Apple’s pricing strategy and AI enhancements can withstand competitive and consumer pressures.

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