Advisory
Yahoo Finance UK
Apple has launched the iPhone Duo, its first foldable phone, featuring an external display and a foldable inner screen. Starting at $1,999 (£1,999), it is Apple's priciest iPhone to date. Pre-orders open October 16, with availability beginning October 23. The Duo introduces advanced hinge technology designed to eliminate visible creases and improve durability, addressing common issues with foldables. It also includes the A20 Pro chip, offering enhanced AI performance, and a 24-hour battery life.
This launch marks Apple's entry into the foldable market, which Samsung has led since 2019. CEO John Ternus emphasized the Duo's focus on practical dual-screen use, contrasting with competitors' designs. The device targets high-end consumers and could redefine expectations for foldable phones in the premium segment.
Investment implication: Apple's move into foldables directly challenges Samsung's 32% market share in the segment. For you, this could signal shifts in consumer demand and competitive dynamics in the premium smartphone market. Early adoption rates and supply chain execution will be key indicators of Apple's ability to gain traction.