Advisory🎯 About Huawei
france24.com
Apple is unveiling its first foldable iPhone, the iPhone Ultra, at its annual event today in Cupertino. Priced at $2,000, the device combines smartphone portability with a tablet-sized display, directly competing with Samsung's Galaxy Z Fold. This marks the first major product launch under CEO John Ternus, who took over from Tim Cook on September 1.
Foldables currently account for less than 2% of global smartphone shipments, but Apple's entry could accelerate adoption, particularly in China, where it faces competition from Samsung and Huawei. The launch also tests Apple's ability to deliver a category-defining product, a milestone it hasn't achieved since the AirPods.
Investment implication: The foldable iPhone's premium pricing and market entry will test Apple's ability to grow in a niche segment while competing with Samsung. For you, this is a chance to gauge Apple's innovation trajectory and its influence on consumer demand in high-margin categories.