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Could Shopify Stock Repeat Amazon's Run Since 2007?

October 17, 2026 · Curated by 247ignite
Advisory🎯 About BigCommerce🎯 About WooCommerce

Top StoryCould Shopify Stock Repeat Amazon's Run Since 2007?

The Motley Fool

Shopify's financial trajectory is drawing comparisons to Amazon's 2007 growth phase. With shares trading at $170, Shopify's gross merchandise volume (GMV) has grown over 30% year-over-year across the last four quarters, reaching $116 billion in Q2 2026. Its free cash flow for the past year was $2.4 billion, representing an 18% margin, double Amazon's margin at a similar stage.

Unlike Amazon's retail-heavy model, Shopify's platform-based approach contributes to its higher cash flow margins. While its $13.3 billion in revenue slightly trails Amazon's $14.8 billion in 2007, Shopify's financial structure suggests a more sustainable growth model. However, its valuation remains significantly higher than Amazon's at the same point, raising questions about long-term returns for investors.

Why it matters: Shopify's robust financial metrics and platform-driven model enhance its position as a major player in e-commerce, intensifying competition with platforms like BigCommerce and WooCommerce. Its valuation will be a key factor in investor sentiment and market positioning.

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