Opportunity
retailbiz.com.au
Australian fashion retailer Forever New has completed a nine-month migration to Shopify, covering operations in Australia, New Zealand, the UK, and Canada. The move replaces Adobe Commerce with Shopify's platform to streamline operations, enhance customer experience, and support international expansion. The migration integrates Shopify with Forever New's ERP, warehouse management, and merchandising systems.
The retailer's CIO emphasized Shopify's speed and flexibility, which enable faster deployment of customer-facing features. This shift aligns with Forever New's strategy to centralize digital operations while maintaining seamless omnichannel experiences across its nearly 400 global stores.
Why it matters: Forever New's adoption of Shopify highlights the platform's growing appeal among mid-to-large retailers. This development could increase competitive pressure on Adobe Commerce and other enterprise e-commerce solutions.