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Shopify's latest report reveals that U.S. businesses on its platform generated $688 billion in economic activity and supported 2.3 million jobs from July 2025 to June 2026, doubling its economic impact since 2022. Globally, Shopify merchants supported 9.6 million jobs and $1.2 trillion in economic activity. Additionally, 43% more sellers reached their first sale within one day of signing up compared to 2022, and 78% of entrepreneurs built their own online stores.
The report attributes this growth to innovations in e-commerce and AI, which have reduced barriers like technical complexity and startup costs. Shopify's tools have driven a sevenfold increase in first-time sellers since 2018, with niche products and AI-powered personalization fueling sales growth.
Why it matters: Shopify's doubling of its U.S. economic impact since 2022 strengthens its position as a key player in the small business sector. This growth intensifies competition for platforms like BigCommerce and Squarespace, which target similar markets.