How Mor Furniture doubled ecommerce sales after moving to Shopify

Top StoryHow Mor Furniture doubled ecommerce sales after moving to Shopify

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Mor Furniture for Less achieved a 97% year-over-year increase in e-commerce sales after migrating to Shopify. Operating 40 showrooms across seven U.S. states, the retailer completed its migration in under four months, citing the need for scalable tools and seamless integration with its physical locations. The move also resulted in a 49% boost in checkout conversions and a 38% share of sales processed through Shop Pay, which increased average order value by 17%.

This marks Mor Furniture’s third e-commerce platform iteration, following Magento and a custom headless solution. Shopify’s ecosystem enabled streamlined operations, including automated payment options and marketing campaigns, driving over $100,000 in sales within 100 days at a 34% higher average order value.

Why it matters: Shopify’s ability to deliver rapid, measurable growth for mid-sized retailers strengthens its competitive position in the e-commerce platform market. This success story highlights its appeal to businesses seeking scalable and efficient solutions, challenging rivals like BigCommerce and Magento.