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Shopify has rolled out its Shop Campaigns advertising tool to merchants in Australia and other international markets. Previously available in the U.S. and Canada, the tool allows merchants to promote products across the Shop app and platforms like Meta, Google, and Pinterest. Merchants only pay when a sale is made, eliminating the need for upfront ad spend, creative assets, or separate ad accounts. Australian merchants can now run campaigns on the Shop app, with Meta and Google integration expected soon.
This expansion targets high customer acquisition costs in Australia’s competitive retail landscape. Shaun Broughton, Shopify’s APAC Managing Director, highlighted the tool’s ability to streamline ad management and reach millions of global shoppers. Merchants can also manage budgets in their local currency, making the tool more accessible for international sellers.
Why it matters: Shopify is strengthening its foothold in Australia, a key growth market for e-commerce. By simplifying advertising and lowering costs, Shopify could attract more merchants and compete directly with platforms like BigCommerce and WooCommerce.