StarApps bets on mobile-first commerce with AppMaker acquisition

StarApps bets on mobile-first commerce with AppMaker acquisition

MSN

StarApps has acquired AppMaker to expand its mobile-first commerce capabilities, reflecting the industry's shift toward mobile-optimized shopping experiences. This move positions StarApps to compete more aggressively in the mobile commerce space, where Shopify has also invested heavily.

Why it matters: The acquisition highlights the growing importance of mobile commerce, particularly in markets like the U.S. and U.K., where mobile shopping dominates. Shopify faces increasing competition to maintain its leadership in mobile-first solutions.